Read 142

The purpose of this assignment is to analyze the messages delivered through advertisements and identify the types of emotional appeals and fallacies used in advertising.

1. Read pages 389 – 391 in your DCRS text.
2. Find an advertisement online and provide a link to it.
3. What does the advertiser want you to do, think, or buy?
4. How is the image in the advertisement designed to further this end?
5. How is the text in the advertisement (the ad copy) written to further this end?
6. What emotional appeals does the advertisement use – authority? fear? patriotism? pity or sympathy? tradition? transfer?
7. Are any logical fallacies evident, such as post hoc, ergo propter hoc (suggesting a cause-effect relationship where there really isn’t one), false analogy (making an invalid comparison), oversimplification (reducing a complicated issue to a single term or omitting inconvenient information)?
8. Respond to at least two other classmates. To receive the full 5 points, the response should be reflective and specific. For instance, “I agree with you!” would not be considered specific. You need to say why you agree or how you feel about your peers’ response.

“The difference between the right word and the almost-right word is the difference between lightening and a lightening-bug.”

-Mark Twain from Shoptalk (Donald Murray 1990, 162)

You have the opportunity to earn 5 extra credit points for words 181-200.  For each word you must include a definition, synonyms (at least 2), antonyms, a found sentence in which you read or heard the word, and your own sentence using the word appropriately.

Extra Credit Example:

Word: fallible

Definition: 1. (of persons) liable to err or to be deceived or mistaken.  2. liable to be erroneous or false.

Synonyms: imperfect, weak, frail

Antonyms: perfect

Found Sentence: “To be fallible is to be liable to error; it does not mean that one must always be in error!”   from: http://www.justforcatholics.org/a148.htm

My Own Sentence: Our law holds that all men and women are fallible.

“The difference between the right word and the almost-right word is the difference between lightening and a lightening-bug.”

-Mark Twain from Shoptalk (Donald Murray 1990, 162)

You have the opportunity to earn 5 extra credit points for words 161-180.  For each word you must include a definition, synonyms (at least 2), antonyms, a found sentence in which you read or heard the word, and your own sentence using the word appropriately.

Extra Credit Example:

Word: fallible

Definition: 1. (of persons) liable to err or to be deceived or mistaken.  2. liable to be erroneous or false.

Synonyms: imperfect, weak, frail

Antonyms: perfect

Found Sentence: “To be fallible is to be liable to error; it does not mean that one must always be in error!”   from: http://www.justforcatholics.org/a148.htm

My Own Sentence: Our law holds that all men and women are fallible.

I have attached a link to My World View outline and map sample:

http://www.scribd.com/doc/22322080/My-World-View-Outline-2

http://www.scribd.com/doc/22322340/My-World-View2

Watch Fun with Wikiality (link is located under Blogroll).  Then, read Evaluating Websites  (DCRS p.416-418).  Last, select one of the websites listed in practice exercise #3 (DCRS p.419) and evaluate it by answering the following questions:

1. Who sponsors the site?  Is the sponsor clearly identified?

2. What does the organization stand for?  Is there a button to click on for “Who We Are” or “Mission Statement”?  Is there a “Contact Us” button? 

3. Is the website dated?  Where does the date appear?  Does the site indicate how often information is updated?

4. Is the website trying to sell you something?

5. What have you learned about doing research and getting information from the Web?

Here is a link to the Is it Love? PowerPoint template.

http://www.scribd.com/doc/20969949/Is-It-Love-Template

Guidelines:

The minimum requirement for this blog entry is three paragraphs.  For this entry you will choose one of the juvenile prisoners and discuss your personal reactions to his behavior, dialogue, and writing samples:

Section 1: Personal Reaction

In the first section you will discuss which juvenile prisoner you chose.  Use your own words to convey your opinion and thoughts (both negative and positive or both) and/or ideas about the young man.  Why did you choose this juvenile prisoner?  Discuss your reactions to learning about his history and why he is in prison.  Did the historical information change your view of his actions?  This section should at least be one paragraph. 

Section 2: Analysis of Juvenile Prisoner’s Writing

In the second section you will analyze all of the juvenile prisoner’s writing pieces.  How did juvenile prisoner’s creative writing contribute to his development of identity and his outlook on the future?  This section should at least be one paragraph. 

Section 3: Literary Elements

In the last section you will choose one of the juvenile prisoner’s writing pieces and analyze the literary elements.  Apply what you have learned in Chapter 2, 4, and primarily 7 about each of the literary elements.  This section should at least be one paragraph.

Responding to Peers:

For each entry, you must also respond to at least two other classmates. To receive the full 5 points, the response should be reflective and specific. For instance, “I agree with you!” would not be considered specific. You need to say why you agree or how you feel about your peers’ response.

“The difference between the right word and the almost-right word is the difference between lightening and a lightening-bug.”

-Mark Twain from Shoptalk (Donald Murray 1990, 162)

You have the opportunity to earn up to 5 extra credit points for words that you missed on the exam.  For each word you must include a definition, synonyms (at least 2), antonyms, a found sentence in which you read or heard the word, and your own sentence using the word appropriately.

Extra Credit Example:

Word: fallible

Definition: 1. (of persons) liable to err or to be deceived or mistaken.  2. liable to be erroneous or false.

Synonyms: imperfect, weak, frail

Antonyms: perfect

Found Sentence: “To be fallible is to be liable to error; it does not mean that one must always be in error!”   from: http://www.justforcatholics.org/a148.htm

My Own Sentence: Our law holds that all men and women are fallible.

“The difference between the right word and the almost-right word is the difference between lightening and a lightening-bug.”

-Mark Twain from Shoptalk (Donald Murray 1990, 162)

You have the opportunity to earn up to 5 extra credit points for words that you missed on the exam.  For each word you must include a definition, synonyms (at least 2), antonyms, a found sentence in which you read or heard the word, and your own sentence using the word appropriately.

Extra Credit Example:

Word: fallible

Definition: 1. (of persons) liable to err or to be deceived or mistaken.  2. liable to be erroneous or false.

Synonyms: imperfect, weak, frail

Antonyms: perfect

Found Sentence: “To be fallible is to be liable to error; it does not mean that one must always be in error!”   from: http://www.justforcatholics.org/a148.htm

My Own Sentence: Our law holds that all men and women are fallible.

“The difference between the right word and the almost-right word is the difference between lightening and a lightening-bug.”

-Mark Twain from Shoptalk (Donald Murray 1990, 162)

You have the opportunity to earn up to 5 extra credit points for words that you missed on the exam.  For each word you must include a definition, synonyms (at least 2), antonyms, a found sentence in which you read or heard the word, and your own sentence using the word appropriately.

Extra Credit Example:

Word: fallible

Definition: 1. (of persons) liable to err or to be deceived or mistaken.  2. liable to be erroneous or false.

Synonyms: imperfect, weak, frail

Antonyms: perfect

Found Sentence: “To be fallible is to be liable to error; it does not mean that one must always be in error!”   from: http://www.justforcatholics.org/a148.htm

My Own Sentence: Our law holds that all men and women are fallible.